Discount & Pricing Personalisation
Why use AI for discount recommendations
Personalised discounts are an excellent way to grow your business and build a loyal following. Which business wouldn’t like to increase cross-selling opportunities, increase customer retention, extend website visit duration, or engage new website visitors with personalisation offers? Customers love deals and audience-specific discounts, and AI-based software solutions can effectively help to prepare businesses with customer or customer group-specific dynamic discounting structures.
AI solutions can analyse historical purchase behaviours of individual customers and provide an actionable and exclusive personalised experience. Discount personalisation in exchange for joining a loyalty program, special promotions for returning or new visitors, and personalised discounts offered in digital marketing campaigns are all allowing businesses to engage more customers and retain their existing customer base.
Did you know that over 60% of consumers are expecting companies to send them tailored offers and discounts based on their previous interactions, or that 57% of consumers are willing to exchange personal data in order to receive a personalised discount?
iERP Solution and Use Cases
A simple-to-use discount recommendation platform for business users, continuously self-learning and without the need of any knowledge of AI or data science. The iERP discount recommendation module increases your revenue by recommending optimal personalised discounts for customers by automatically evaluating historical and real-time transactional data. The salesperson can instantly review and use optimal recommended, maximal or management discount for each customer and product. The platform can be integrated with APIs to your e-commerce system and will provide instant benefits to your customers. Discount recommendations and history can be reviewed in easy-to-understand charts which can be viewed in the application. Alternatively data can be exported in Excel files or reviewed and actioned directly in your e-commerce or ERP/CRM system with API functionality.
- AI-based discount suggestions for individual products or product groups in three categories: recommended discount, maximal sales rep discount, and management discount.
- Option to set up minimal desired margins for products, product groups/categories, individual customers, VIP customers and customer groups.
- Business intelligence with various dashboards listing sales history for individual customers, products and more.
- Real-time discount reviews in iERP studio
- Option to export all discount recommendation to Excel spreadsheets
- Review discount recommendations directly during sales orders or quotation creations in your ERP or CRM systems with the built-in API engine.
Benefits of AI discount and pricing suggestions
- Increase revenue by offering ideal discounts to your customers through automatic AI-based evaluation of historical and real-time transactional data.
- Increase customer loyalty by providing discount suggestions without risking your minimum desired margins.
- Increase conversion rates, average basket size, and customer loyalty by deploying discount recommendation to your e-commerce store.
- Get real-time discount recommendation and free up your sales management resources from discount approval while keeping discounts and desired margins under full control.
iERP’s mission is to provide an end-to-end business prediction platform with modules that address multiple business scenarios and ZERO required knowledge of artificial intelligence or machine learning technologies.
We are helping companies to predict sales and inventory demands, what their customers are going to purchase next, or identify customers that are going to be late with the payment.